Choosing Your Advertising Platform
Don't know where to advertise your ads? Your safest and probably most effective choice would be Meta (Facebook) Ads.
Meta offers the broadest, yet most specific advertising options available on the market. Facebook is the leading platform with almost 3 BILLION monthly active users. For reference, YouTube hosts 2.2B users, TikTok has 1B, Snapchat has 750M, Pinterest has 480M, and Twitter has 300M.
Are you wondering why Instagram isn't listed? Well, that's because it is owned by Meta, adding about 1.4B active users each month to Meta Ads. And yes, you can post Instagram ads through Meta.
Facebook Ads can even offer more nuanced targeting with its pixel and potentially much more powerful tracking insights than Google Ads.
See what makes it so effective?
But Meta isn't all sunshine and rainbows. 90% of Meta Ads fail due to the lack of knowledge of most advertisers.
Many say that Meta is too complex, and their brains simply can't handle all the complicated steps to creating and actually publishing a successful campaign. That's why you have agencies such as Flaminet, who are ready to help you.
Here are a few things you need to do before getting started with Facebook Ads:
Create a Facebook Page.
First of all, you need to have a Facebook Page to connect to your Business Manager.
To create a Facebook page:
Log in to Facebook, and on the left side click Pages.
Below Your Pages and profiles, click Create New Page.
Enter the Page name and Category.
Click Create Page.
Add your Bio, a profile picture, and a cover photo.
Set Up a Business Manager
Go to business.facebook.com/overview.
Click Create Account.
Enter a name for your business, your name and your work email address, and click Next.
Enter your business details and click Submit.
Add a Page to Business Manager
To add a Page to your Business Manager:
Go to Business Settings. It looks like a gear icon in your sidebar.
In the Business Assets section, click Accounts.
Then, click Pages.
Click Add in the dropdown menu.
Select Add a Page.
Enter the Facebook Page name or URL.
Click Add Page.
You should see your Page on the next screen.
Click here for more info.
Add an Ad Account
Steps to add an ad account in Business Manager:
Go to Business settings.
Click Accounts from the left side menu. Then, click Ad accounts.
Click the blue Add dropdown menu.
Choose one of the 3 options: Add an ad account, Request access to an ad account or Create a new ad account.
If you choose to request access or add an ad account, enter the ad account ID. Learn where to find the account ID (in Ads Manager, your ad account ID number is shown above the search and filter bar, in the account dropdown menu).
Follow the prompts to select people and access levels.
Click here for more info.
Set Up Meta Pixel
Go to Events Manager.
Click Connect data sources and select Web.
Select Meta Pixel and click Connect.
Add your Pixel name.
Enter your website URL to check for easy setup options.
Click Continue.
Next, you need to install the Pixel on your Website
Set Up Conversions API
Lastly, you need to implement Conversions API and add events:
In Events Manager, click Add Events below the activity chart.
Select Add new integration.
Select Conversions API and click Set up.
Click Set up manually and click Next.
Click here for a more detailed guide.
